Reduce Fat – Turn the Fat Switch Off!

Could this be the revolutionary weight management discovery that tips the scales in your favour?

At any one time 42% of Australian women and 17% of Australian men are on a diet. Little do they realise that most of them are ultimately destined to fail in their attempts to create a slimmer, trimmer figure.

The shocking truth is that health experts estimate as little as 2% of dieters manage to maintain lasting weight loss results. The rest of us end up regaining the lost weight within 2-3 years and come out the other side being just as heavy – if not heavier – than when we first started.

Statistics confirm the enormity of our nation’s expanding weight problem. The alarming figures reveal that one in every two Australian or New Zealand adults are now overweight. And while most of us are aware of the social stigma and negative self-image that can result from being chubby, few people stop to consider the heavy toll those extra pounds can take on our health. Researchers warn that excess body weight is not only unsightly but can be downright dangerous, contributing to a range of health problems.

Despite the fact that Australians are spending $1 million a day on weight loss attempts, the crisis continues to worsen. So what is making us fat, and how can we turn the fat switch off to maintain a healthy weight for life?

Part of the answer lies in the fact that losing body weight usually means sacrificing so much more than just unwanted fat. In an average weight loss plan, approximately half of the kilograms you shed will consist of fat, while the other half will come from lean muscle mass. Maintaining lean muscle is important, not only because it helps you to maintain body strength, but because it maintains normal metabolism, allowing you to burn more kilojoules. If a significant amount of lean muscle is lost during the dieting process, it will be considerably harder for you to shift any creeping weight gain the next time around since there is now less muscle to keep your metabolism normal.

But it’s not all bad news for consumers wanting to drop a dress size or tighten their belt another notch. In fact, a revolutionary new weight management technology could see us throwing away our bathroom scales for good.

Scientists at a leading US university have discovered the missing link in the weight management puzzle may well be found in a familiar substance that we have known about since childhood, namely the whey found in Little Miss Muffet’s dinner bowl. The secret lies in specific parts of whey protein, called peptides. The peptides burn fat cells by converting them into energy. Using a patented technology, the peptides from the whey protein are concentrated to ensure an optimal level. They are then combined with calcium-rich minerals from whey to form an innovative, natural product.

The researchers responsible for developing the weight-management product say the high protein content of this product plays a crucial part in preserving lean muscle, thereby promoting the loss of unhealthy fat when used in conjunction with a reduced-calorie diet and proper exercise. “I have been using this product for eight weeks and I started immediately noticing that I was getting smaller and my clothes fit better,” says delighted Carolyn Hough, one of the first people to try the new product. “It was just an incredible feeling that I could have the figure that I had when I was very young. I lost twelve centimetres in my midriff, and also lost on my bust and hips. That’s pretty exciting!”

But with so many weight-loss products on the market, all claiming to be the solution to a shapelier body, consumers will be somewhat satisfied to learn that this product is firmly backed by two compelling studies.

The researchers studied two groups of people. Both groups reduced their daily intake by 2000 kilojoules (500 calories); but only one group used this product powder every day. Although both groups lost about the same amount of weight, participants who used the product showed significant improvement in their lean mass to fat ratio. For the group on the reduced kilojoule diet alone, half of the weight lost was fat and half was muscle. By adding this product, lean muscle was preserved. In fact, the product users lost 4 times more fat than lean muscle mass. Increased energy and better appetite control were among other benefits reported by some of the participants, a definite plus when you’re watching what you eat.

“I exercise fairly regularly, and I do not want to lose any of the muscle mass that I have worked hard to gain,” says Morgan Barg. “It is tough to cut 2000 kilojoules out of my diet, but this product makes it easier by keeping me fuller on fewer kilojoules and it helps to keep me from losing a lot of my muscle mass.”As with any weight-loss program, it still takes commitment and effort to reach the desired results. Warns Dr Robert Sinnott MNS, PhD, “It’s unlikely that consumers willsee the benefits if they increase kilojoules, binge several times a week or don’t exercise.” For those people willing to make the effort, this product may well mean the difference between gaining a leaner, healthier body or just becoming another yo-yo diet statistic.


Overweight & Obesity in Adults, Australia, 2004-2005, Australian Bureau of Statistics; National

Heart Foundation of New Zealand, nz/index; Eating Disorders Foundation of Victoria,

Weight Loss, Andrea Brakhuis and the Department of Sports Nutrition, AIS, Australian Sports Commission, 2004, Australian Institute of Sport, National Nutrition Survey: